E-Commerce vs Offline Retailers

                   E-commerce (electronic commerce or EC) is the buying and selling of goods and services,  over an electronic network, primarily the Internet. The nation wide growth in smart phone and internet usage has fuelled a jump in online shopping.

• According to the survey by the industry body, the Delhi-NCR see a decline in footfalls of about 55%.
• In 9 major cities 59% of total malls space remain vacant, malls are suffering with less occupancy and more vacancy depending on the location - poor location,poor designs,poor parking places.
• For some malls even the construction quality is poor, due to this they lie somewhere in good performing and bad performing malls.
• Small scale household business is also using social networking sites eg: facebook,whatsapp etc as platform for their products at attractive prices.

 Major factors contributing to the situation:

• Online shopping.
• High intrest rates.
• Inflation.
• Economic slowdown.

Steps to be taken by Offline retailers:

• Attractive offers and assured gifts on festive seasons.
• Developers should give rent-free period for specific periods.
• Offine retailers should settle a link with e-commerce players like Amazon,Flipkart,snapdeal etc., 
• Provide door delivery.

Indian Farmer Suicide Epidemic

                        Farmers are the original environmentalists. As farmers with their families whose livelihood and way of life are very close to land and depend on the environment to creat a healthy place to live as well as the right conditions to grow crops and raise livestock.
                           
                         Agriculture is the backbone of Indian economy. Farmers play a major role in this sector but, Now-a-days many farmers are commiting suicide blaming many socio-economic factors and failure of seasonal cycle.
Reasons behind farmers suicide
          Reports from different districts shows ther is increase in suicides day-by-day

1. Due to prolonged dry spell the crop withered and this made it difficult to comeout of the debt trap for farmers.
2. Suicides are among them who grow commercial crops like maize and cotton.
3. Farmers could not overcome the crop failure and their efforts to salvage the crop didnot fructify
4. Increase in input cost/farm production cost and mechanisation cost forcing them to go into distress with non-availability of market price to their produce.
5. Unable to pay exorbitant intrest amounts to money lenders.
6. Socio-economic factors:

• Non-availability of bank loans.
• Natural calamities like droughts and hail stroms.
• Lack of scientific advice from authorities concerned.
• Lack of knowledge on best practices and profit maximisation approach is needed to be addresses.

Suggestions

•  Agriculture research strategy should be shifted from crop-centric research in irrigated area to location-specific cropping system in drylands,hills and tribal areas.
• Agriculture research should also take climate change into consideration , which continues to be a major area of concern.

Measures

• To help those struck in despairing situations that drive them around them to attempt suicide, Aarogya sri Health care Trust has launched a round-the-clock suicide prevention councelling cell.This will function out of existing 104 call center at koti.
• Mark should be given to the pesticide and seed  inorder not to comprimise the quality.